Thursday, November 02, 2006

We have Wonderbra for women, and now we have Wonderjock - for men

Size really does count, just ask Australian underwear maker AussieBum which has just launched the "Wonderjock" for men who want to look bigger.

Since the launch seven days ago, AussieBum says it has sold 50,000 pairs of "Wonderjock", mostly on its Web site www.aussiebum.com and a handful of stores around the world.



"The design of the underwear, separates and lifts. The fabric cup protrudes everything out in front instead of down towards the ground," according to "Wonderjock" designer Sean Ashby.

"There is no padding, rings or strings."
Ashby is a co-founder of the Internet-based AussieBum firm.

Ashby got the idea for the "Wonderjock" as a result of online feedback from customers who expressed an interest in looking bigger, just like women using the "Wonderbra".

"When you go to a department store to buy underwear you usually get a grandmother serving, which is not the ideal way to get feedback."
"Our customers give us feedback. We didn't realise that big is better."

1 Comments:

At 10 November, 2006 01:32 , Anonymous Anonymous said...

It's about time Australian men took pride in their manhood, but this great pouch wont do anything until we get rid of those ridiculous baggies from navel to below the knee that make all guys look like castrated elves.
Everyone should get back into tight, ball-hugging really short shorts and brief Speedoes like guys used to a dozen years ago and show the world they're proud to be a man.

 

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