Color for the hair down there

New York firm is making waves in the beauty world with its new range of pubic hair dyes.
Betty Beauty, which bills its products as 'colour for the hair down there', has been featured on television and in magazines such as Vogue.




Founder Nancy Jarecki came up with the idea when she was living in Rome three years ago, reports Advertising Age.

She noticed as women left the salon, the colourist would discreetly slip them little brown bags.

"They would receive it with such delight, kiss kiss, and away they would go."
Curious, she asked the receptionist what the women were getting in those little bags and was told "to match down there."

"I thought: 'Of course, who wouldn't want to be a true blonde?'"

So she worked with a chemist and toxicologist to develop a gentle, no-drip formulation and speciality application tools.

Betty Beauty is now sold in five colours - Brown Betty, Blonde Betty, Auburn Betty, Black Betty and Fun Betty (bright pink) - priced at about £10 a box.

Bettybeauty.com also sells T-shirts that ask: "Is your betty ready?" And the firm says its products are not just aimed at women.

"Men can be betties, too."


Here is what they say for each color.


Pink



Hot pink means play. Adventure down below! Celebrate! The first safe color for the hair down there. Funbetty is a hot pink party in a box! Funbetty color for the hair down there. Go girl, it's your birthday! Or your anniversary or your wedding or his birthday! It's the perfect gift.


Blonde



Are you a true blonde? Of course you are! Finally, the first safe color for the hair down there. Blondebetty answers the true blonde question. Blondebetty color for the hair down there naturally colors or enhances to match your glorious locks above.


Black



Get back to black or rev up the action! Gray? No way! Blackbetty rules below the belt. Blackbetty color for the hair down there naturally colors, covers gray and enhances to match your glorious locks above.


Brown



Brown downtown? Sunny, spontaneous and real. Finally, the first safe color for the hair down there. Brownbetty says, go away, gray! Rise and shine! Brownbetty color for the hair down there naturally colors, covers gray and brightens to match your glorious locks above.


Auburn



Auburn for your hotspot? Red means go there. Finally, the first safe color for the hair down there. Gray? No way! Auburnbetty says never a dull moment! Auburnbetty color for the hair down there naturally colors, covers gray and brightens to match your glorious locks above.